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The 10 Email Marketing Tools We Use To Get Emails Done!

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I remember how 10 years ago I was fascinated by companies like 37Signals, PayPal and Salesforce. I researched how their onboarding process worked, what they were doing to keep people engaged and which email marketing tools they used in their campaigns. As a young product marketing guy, all I wanted was a behind the scene […]

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Hard Bounces Vs. Soft Bounces – The Ultimate Guide

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Hard bounces. Soft bounces. There’s a line between them. However, that line isn’t as clear as you might think. Let’s start with a general definition of an email bounce. An email bounce is when an email can’t be delivered to an email address. A hard bounce is a permanent error, meaning that email is no […]

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Landing in the Inbox- The Essential Guide!

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There’s a thrill in planning marketing strategies; email marketing in particular. All marketing professionals will know what I’m talking about; it’s a chance to show off your creative talents while helping your target audience experience a product or get a service they had no idea they were missing out on. But before you can improve […]

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How to Easily Hack Your Email List’s Growth

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As marketers, our email list is the string-in-the-bow of our communications arsenal. Where all other communication means fail, emails had proven themselves time and again as a reliable source for continued outreach. However, collecting email addresses is not a simple task – particularly when dealing with the skepticism, people feel when they consider sharing personal […]

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30 Email Deliverability Terms Every Email Marketer Must Know

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Email deliverability is the first and most important metric in email marketing. If your email doesn’t land in the right folder, you won’t reach your audience, and that’s bad for business. Email marketers are struggling with email deliverability in the increasingly challenging world of spam filters, blacklists and even new semantic engines built to identify […]

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What Your Messy Email List Says About You

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Email lists are worth almost nothing if they are not looked after, verified, cleaned and sorted out from time to time. It really isn’t profitable to send emails to unclean lists. It doesn’t make sense from a financial or ethical point of view. We discussed this at length in our earlier post, “Merits of Email Verification and Bounce […]

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Tips for Designing Winning Email Campaigns

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Despite the common misconception by many people – marketers included – email campaigns are still converting. This is probably one of the most lucrative sub-branches of marketing, if not the best. Granted, factors that directly and indirectly affected email marketing in the past are not a match for today’s factors. There have been immense technological advancements which have basically […]

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Tell Me Your Bounce Rate, I’ll Tell You Who You Are

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Bounce rate is one of the most important metrics of evaluating the success of an email campaign. Before we delve into the causes of bounce rates and how they affect your campaigns, we thought it would be a good idea to brush up on the basics. Bounce rates can be critically assessed in two ways, that is; i. […]

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Our Take on Email Marketing’s Future

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Marketing dynamics are constantly changing and the future has never looked brighter for email marketing than it does now. Well, the benefits of these changes can only be reaped by those marketers who keep up with the changing trends and dynamics of the game.   Consumers and subscribers are increasingly becoming weary and fed up with the old tactics […]

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Common Misconceptions and Mistakes Made by Email Marketers

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Believe it or not, email marketing, as lucrative as it may be, is also one of the sub-branches of marketing that can go south really fast. “My campaigns never convert”,“Email marketing blows”, “I just can’t seem to do it right.” These are some of the most common sentiments from marketers – experienced and beginners alike. From this, […]

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