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7 Email Marketing Statistics That Every Marketer Ought to Know

“If the statistics are boring, then you’ve got the wrong numbers.” Edward R. Tufte Some say that email marketing is dead. Yet, the average office worker gets 121 emails per day. Likewise, there are 4.3 billion global email users. Email marketing is not the dodo; it is not extinct. The only thing that should be […]

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Six Obsolete Ideas About Email Marketing Frequency

We’re Letting the Cat Out of the Bag How often should you email your customers and prospects? Let’s try to answer that question once and for all. Choosing the best frequency for sending emails is a challenge. We want the maximum response possible, which suggests sending lots of emails. Conversely, we want to avoid ‘over-mailing’, […]

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12 Easy Email Design Hacks That Will Increase Your Conversions

To Design Is to Communicate Clearly- Milton Glaser   Have you heard the famous Steve Jobs quote about design? He uttered a classic quip in a 2003 New York Times Article. The late founder of Apple stated,   “Design is not just what it looks like and feels like. Design is how it works.”   […]

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6 Mind Hacks That Will Skyrocket Your Email Marketing CTR

We all can agree on this one – making them click is a headache… Where do I begin? We need to craft a clever subject line that will raise interest yet won’t be considered as click-bait or too spammy for ESPs, we need to figure out what will make them scroll through our copy, and […]

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5 Reasons Why You Need to Clean Your Email List Before You Send the Next Campaign.

Get Your Email List a Clean Bill of Health. Do you really need to clean your email list before your next campaign? Is it really that urgent? If you’re uncertain about your list quality, it’s a no-brainer. This quote from Paradot says it all.   “Blasting your emails to an unqualified list could result in […]

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The 10 Email Marketing Tools We Use To Get Emails Done!

I remember how 10 years ago I was fascinated by companies like 37Signals, PayPal and Salesforce. I researched how their onboarding process worked, what they were doing to keep people engaged and which email marketing tools they used in their campaigns. As a young product marketing guy, all I wanted was a behind the scene […]

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Hard Bounces Vs. Soft Bounces – The Ultimate Guide

Hard bounces. Soft bounces. There’s a line between them. However, that line isn’t as clear as you might think. Let’s start with a general definition of an email bounce. An email bounce is when an email can’t be delivered to an email address. A hard bounce is a permanent error, meaning that email is no […]

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Landing in the Inbox- The Essential Guide!

There’s a thrill in planning marketing strategies; email marketing in particular. All marketing professionals will know what I’m talking about; it’s a chance to show off your creative talents while helping your target audience experience a product or get a service they had no idea they were missing out on. But before you can improve […]

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How to Easily Hack Your Email List’s Growth

As marketers, our email list is the string-in-the-bow of our communications arsenal. Where all other communication means fail, emails had proven themselves time and again as a reliable source for continued outreach. However, collecting email addresses is not a simple task – particularly when dealing with the skepticism, people feel when they consider sharing personal […]

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30 Email Deliverability Terms Every Email Marketer Must Know

Email deliverability is the first and most important metric in email marketing. If your email doesn’t land in the right folder, you won’t reach your audience, and that’s bad for business. Email marketers are struggling with email deliverability in the increasingly challenging world of spam filters, blacklists and even new semantic engines built to identify […]

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