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13 Reasons Your Last Email Didn’t Get Opened

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison Michael Jordan was cut from his high school varsity basketball team. Thomas Edison was told he was too stupid to learn anything. Albert Einstein didn’t start speaking until he was four years old. Failure is a part of the […]

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9 Email Marketing Mistakes That Make You Look Silly

If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.- John Wooden Great email marketing demands great communication. Great communication requires diplomacy. That means you need tact, thoughtfulness, and circumspection. Unfortunately, many businesses do not apply these virtues to their email marketing campaigns. When it comes to emails, […]

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End Your Struggle With Email Marketing Funnels

“The harder the struggle, the more glorious the triumph.” Swami Sivananda You spend hours crafting the perfect email copy. You compose a masterful subject line. You toil over the opening sentence. You pour your blood, sweat, and tears in your copy. That’s hard work. It may not be smart work, especially if you don’t have […]

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7 Email Marketing Statistics That Every Marketer Ought to Know

“If the statistics are boring, then you’ve got the wrong numbers.” Edward R. Tufte Some say that email marketing is dead. Yet, the average office worker gets 121 emails per day. Likewise, there are 4.3 billion global email users. Email marketing is not the dodo; it is not extinct. The only thing that should be […]

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Six Obsolete Ideas About Email Marketing Frequency

We’re Letting the Cat Out of the Bag How often should you email your customers and prospects? Let’s try to answer that question once and for all. Choosing the best frequency for sending emails is a challenge. We want the maximum response possible, which suggests sending lots of emails. Conversely, we want to avoid ‘over-mailing’, […]

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12 Easy Email Design Hacks That Will Increase Your Conversions

To Design Is to Communicate Clearly- Milton Glaser   Have you heard the famous Steve Jobs quote about design? He uttered a classic quip in a 2003 New York Times Article. The late founder of Apple stated,   “Design is not just what it looks like and feels like. Design is how it works.”   […]

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6 Mind Hacks That Will Skyrocket Your Email Marketing CTR

We all can agree on this one – making them click is a headache… Where do I begin? We need to craft a clever subject line that will raise interest yet won’t be considered as click-bait or too spammy for ESPs, we need to figure out what will make them scroll through our copy, and […]

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5 Reasons Why You Need to Clean Your Email List Before You Send the Next Campaign.

Get Your Email List a Clean Bill of Health. Do you really need to clean your email list before your next campaign? Is it really that urgent? If you’re uncertain about your list quality, it’s a no-brainer. This quote from Paradot says it all.   “Blasting your emails to an unqualified list could result in […]

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The 10 Email Marketing Tools We Use To Get Emails Done!

I remember how 10 years ago I was fascinated by companies like 37Signals, PayPal and Salesforce. I researched how their onboarding process worked, what they were doing to keep people engaged and which email marketing tools they used in their campaigns. As a young product marketing guy, all I wanted was a behind the scene […]

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Hard Bounces Vs. Soft Bounces – The Ultimate Guide

Hard bounces. Soft bounces. There’s a line between them. However, that line isn’t as clear as you might think. Let’s start with a general definition of an email bounce. An email bounce is when an email can’t be delivered to an email address. A hard bounce is a permanent error, meaning that email is no […]

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