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How to Rescue a Poor Email Reputation

A successful email marketing campaign involves sending compelling content to a mailing list of quality subscribers while maintaining a positive email reputation. Most marketers understand the importance of writing great content and building targeted lists, but their email reputation? Many don’t give it a second thought, though, they should.   Your email reputation is a […]

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Enhance your Email Marketing ROI with Top Actionable Tips

For every $1 spent on email marketing, you can earn $44, which means an ROI of 4400%. And then, didn’t we learn from the EEC 2017 that email marketing now has a 20% impact on revenue, up from 17% in the previous year. However, not every business succeeds in gaining the desired results. While one reason […]

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How to Verify Your List on Three Major Email Service Providers

Email list verification — It’s not sexy, but it’s 100% necessary. In this post we’ll explore what it is, why it’s so vital to your email marketing success and how to actually do it on three major email service providers. Let’s get started! What Is Email List Verification? If you’re unfamiliar with the term, email […]

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Dead List Rising: How to Re-Engage Inactive Email Subscribers

Do you have the dead list blues? If you’ve emailed your subscribers, but nobody seems to care, your open and click through rates are abysmal and you’ve lost hope in ever achieving the incredible email marketing ROI you’ve read about, this post is for you! A dead list, meaning a list with little to no […]

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5 Email Marketing Trends to Implement in 2018

5 Email Marketing Trends to Implement in 2018 We’re only 1 month into 2018, but many businesses are already neck-deep in their plans to dominate the new year. How can they attract more customers, engage them in authentic ways and, ultimately, increase company profits? Just like in years past, email will play a crucial role […]

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6 Surprising Things We Learned From Recent Email Marketing Case Studies

Discover What Lessons Caught Us by Surprise Case studies are instructive. It’s great to see examples of real companies growing their business. Experienced email marketers have a lot of wisdom. Some of them are kind enough to share it. Let’s take a look at six surprising email marketing takeaways. Customers Want (and Enjoy) Regular Promotional […]

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11 Questions You Should Ask Before Using Mailchimp

Is Mailchimp Top Banana? Mailchimp gets a healthy dose of positive publicity. PCMag says it’s an “excellent starter service.”  Top Ten Reviews says they are “one of the best email marketing services available.” Are these reasonable claims? Let’s take a look. Here are 11 modish questions about Mailchimp. What is Mailchimp’s Competitive Advantage? “Simplicity is […]

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9 Examples of Email Marketing Success to Inspire You

“We know what we are, but not what we may be.”- Shakespeare Does email marketing really work? It does. The nine businesses below generated a pretty penny via upgrading their email marketing strategy. For instance, Videofruit made over $220,000 in 10 days. Breaking Into Wall Street (BIWS) made over 105,000 with a unique Black Friday […]

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16 Practical Ways to Supercharge Your Email Headlines

Great Headlines Are Down the Rabbit Hole! A lot of email marketers are like Alice from Alice in Wonderland. In the book, Alice comes across the Cheshire Cat. He’s a grinning local. He can tell her where to go. She gets his attention, and they have an interesting conversation. Here’s a paraphrased version. Alice: “Where […]

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14 Epic Tools That Will Improve Your Email Writing

Get the Right Tool for the Job Writing good email copy isn’t easy. Luckily, you don’t have to go it alone. There are an abundance of tools that will help you upgrade your email copy. There are tools that analyze your headlines. There are tools that verify your grammar. There are tools that explore whether […]

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