“We know what we are, but not what we may be.”- Shakespeare Does email marketing really work? It does. The nine businesses below generated a pretty penny via upgrading their email marketing strategy. For instance, Videofruit made over $220,000 in 10 days. Breaking Into Wall Street (BIWS) made over 105,000 with a unique Black Friday […]

Great Headlines Are Down the Rabbit Hole! A lot of email marketers are like Alice from Alice in Wonderland. In the book, Alice comes across the Cheshire Cat. He’s a grinning local. He can tell her where to go. She gets his attention, and they have an interesting conversation. Here’s a paraphrased version. Alice: “Where […]

Get the Right Tool for the Job Writing good email copy isn’t easy. Luckily, you don’t have to go it alone. There are an abundance of tools that will help you upgrade your email copy. There are tools that analyze your headlines. There are tools that verify your grammar. There are tools that explore whether […]

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison Michael Jordan was cut from his high school varsity basketball team. Thomas Edison was told he was too stupid to learn anything. Albert Einstein didn’t start speaking until he was four years old. Failure is a part of the […]

If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.- John Wooden Great email marketing demands great communication. Great communication requires diplomacy. That means you need tact, thoughtfulness, and circumspection. Unfortunately, many businesses do not apply these virtues to their email marketing campaigns. When it comes to emails, […]

“The harder the struggle, the more glorious the triumph.” Swami Sivananda You spend hours crafting the perfect email copy. You compose a masterful subject line. You toil over the opening sentence. You pour your blood, sweat, and tears in your copy. That’s hard work. It may not be smart work, especially if you don’t have […]

“If the statistics are boring, then you’ve got the wrong numbers.” Edward R. Tufte Some say that email marketing is dead. Yet, the average office worker gets 121 emails per day. Likewise, there are 4.3 billion global email users. Email marketing is not the dodo; it is not extinct. The only thing that should be […]

We’re Letting the Cat Out of the Bag How often should you email your customers and prospects? Let’s try to answer that question once and for all. Choosing the best frequency for sending emails is a challenge. We want the maximum response possible, which suggests sending lots of emails. Conversely, we want to avoid ‘over-mailing’, […]

To Design Is to Communicate Clearly- Milton Glaser   Have you heard the famous Steve Jobs quote about design? He uttered a classic quip in a 2003 New York Times Article. The late founder of Apple stated,   “Design is not just what it looks like and feels like. Design is how it works.”   […]

We all can agree on this one – making them click is a headache… Where do I begin? We need to craft a clever subject line that will raise interest yet won’t be considered as click-bait or too spammy for ESPs, we need to figure out what will make them scroll through our copy, and […]