Top 15 Marketing Newsletters of 2024 to Follow
One of the best ways to stay ahead in email marketing is to learn and find inspiration by subscribing to industry-leading email newsletters.
These newsletters not only keep you updated on the latest trends and insights but also serve as a masterclass in effective email marketing.
As the year draws to a close, we’ve scoured the internet to bring you a curated list of the best email newsletter examples out there.
In this master list of 15 awesome marketing newsletters, we’ll break down what makes each newsletter stand out, the unique benefits they offer, and even some areas where they could improve.
What makes a good newsletter?
A great newsletter is a powerful tool for engagement, brand building, and information sharing.
But what exactly sets apart a good newsletter from a mundane one?
Let’s explore the key elements:
- Engaging content: The core of a successful newsletter is engaging, relevant content. This could be industry insights, helpful tips, or updates that keep the audience informed and interested.
- Strong subject lines: The first point of contact with your audience, a compelling subject line, can make the difference between an opened email and one lost in the inbox.
- Consistent branding: Consistency in tone, style, and visuals reinforces brand recognition and trust among readers.
- Clear CTAs: Every newsletter should guide readers towards a specific action, whether it’s visiting a website, signing up for an event, or simply engaging with more content.
- Visual appeal: Aesthetically pleasing designs and images can enhance the reader’s experience, making the newsletter memorable.
- Personalization: Tailoring content to the audience’s interests increases relevance and engagement.
- Mobile optimization: With most emails now opened on mobile devices, responsive design is crucial for a good user experience.
TIP: Have a look at our post and learn what is a newsletter!
Benefits of monthly newsletters
Unleashing the power of monthly newsletters can fundamentally revolutionize how your organization connects with its audience. Here’s an exciting exploration of their immense potential:
- Consistent engagement: Regular newsletters keep your brand at the forefront of your audience’s mind, building a routine of engagement.
- Value addition: By providing valuable content, you position your brand as a thought leader and a go-to resource in your industry.
- Direct communication channel: Newsletters offer a direct line to your audience, allowing for personalized communication and feedback.
- Traffic generation: Effective newsletters drive traffic to your website, increasing exposure to your products or services.
- Customer retention: Regular, valuable communication can strengthen customer loyalty and reduce churn.
- Data insights: Tracking engagement and responses to newsletters provides valuable insights into audience preferences and behaviors.
- Cost-effectiveness: Compared to other marketing channels, newsletters are an inexpensive way to reach a wide audience.
Email marketing comes with a ton of trackable data that can help you create your next email campaigns.
TIP: Read this helpful guide on 8 email marketing metrics to track to become an email marketing master!
List overview
Before jumping in, check our table of contents to see if there’s any that you’d like to check out first on our list:
- Neil Patel’s Marketing Newsletter – Digital Marketing
- Copywriting Course – Copywriting
- Marketing Brew – General Marketing News and Trends
- Geekout Newsletter – Social Media Marketing
- The Neuron – Technology and AI in Marketing
- Growth Newsletter by Demand Curve – Growth Marketing
- Zero to Marketing – Marketing Strategies
- Triple Whale – E-commerce Marketing
- Backlinko – SEO (Search Engine Optimization)
- B2B Bite – B2B (Business-to-Business) Marketing
- Comms All Ye Faithful by Substack – Communication Strategies and Public Relations
- Everyone Hates Marketers – Marketing Strategy and Myth Debunking
- For the Interested from Daily Graph – Content Marketing
- theCLIKK – Digital Marketing with a focus on Social Media
- The Daily Carnage by Carney – General Marketing
Our picks of the best 15 email newsletters
Let’s get down to business. Here are our favorite marketing newsletters you should subscribe to as soon as possible if you want to 1) stay on top of marketing trends and 2) get inspiration for your newsletter.
While reading, keep in mind that oftentimes these newsletters have much more content than what we’re showing here.
You can think of these images as a sneak peek into what you’ll get when you subscribe!
TIP: Check out our guide on how to create a newsletter.
1. Neil Patel’s marketing newsletter
?️ Category: General digital marketing
✅ Why it Works: Neil Patel’s newsletter excels in providing actionable marketing insights and tips, making it a go-to resource for digital marketers. The use of personalization and his authoritative voice in the industry adds credibility.
? What We Liked: The newsletter features a clean layout, concise content, and practical advice, making complex marketing topics accessible.
? What Can Be Improved: More diverse multimedia content, like videos or infographics, could improve engagement and readability.
⭐ Rating: 4/5
2. Copywriting Course
?️ Category: Copywriting
✅ Why it Works: This newsletter is a treasure trove of copywriting tips and tricks, offering immense value to anyone looking to improve their writing skills. Its conversational tone makes the content relatable and easy to digest.
? What We Liked: The focus on practical copywriting exercises and real-life examples is a major plus.
? What Can Be Improved: While the graphics can be cute, they could be cleaned up to show a more serious tone.
⭐ Rating: 4.5/5
3. Marketing Brew
?️ Category: Marketing news and trends
✅ Why it Works: Marketing Brew is known for its up-to-date industry news and trends, presented in an engaging, informal style. It’s like having a coffee chat with a marketing expert.
? What We Liked: The mix of news, trends, and interviews keeps the content fresh and diverse.
? What Can Be Improved: Some readers might prefer deeper dives into specific topics alongside the broader overviews.
⭐ Rating: 4.9/5
4. Geekout Newsletter
?️ Category: Social media marketing
✅ Why it Works: Geekout stands out with its deep dives into social media trends and platform updates, crucial for digital marketing professionals. Its comprehensive coverage is both informative and actionable.
? What We Liked: The detailed analysis of social media algorithms and strategies offers real value.
? What Can Be Improved: A more visually engaging template with fewer distractions in the form of links could elevate the user experience.
⭐ Rating: 4.5/5
5. The Neuron
?️ Category: Technology and AI in marketing
✅ Why it Works: Neuron’s focus on AI and tech innovation makes it a valuable resource for tech enthusiasts and professionals. It demystifies complex topics with clear explanations and relevant examples.
? What We Liked: The inclusion of case studies and the latest AI research findings is impressive.
? What Can Be Improved: The design could be more dynamic to match the cutting-edge content.
⭐ Rating: 4/5
6. Growth Newsletter by Demand Curve
?️ Category: Growth Marketing
✅ Why it Works: Demand Curve’s Growth Newsletter combines educational marketing insights with a dash of humor. It’s known for actionable tips and a wide range of marketing topics, appealing to both newcomers and seasoned marketers.
? What We Liked: The mix of serious content with light-hearted elements like memes makes it both informative and enjoyable.
? What Can Be Improved: Reducing the number of ads and external links could streamline the content for a more focused reading experience.
⭐ Rating: 4.4/5
7. Zero to Marketing
?️ Category: Marketing Strategies
✅ Why it Works: Zero to Marketing offers unique, in-depth case studies every month, providing practical, actionable marketing tips. Its focus on real-world examples makes it highly relevant for marketers and entrepreneurs.
? What We Liked: The newsletter’s concise yet thorough analysis of different marketing strategies is insightful, especially for indie hackers and startup owners looking to improve their marketing skills.
? What Can Be Improved: More frequent issues or additional content between the main releases could give more appeal to readers seeking continuous learning.
⭐ Rating: 4.5/5
8. Triple Whale
?️ Category: E-commerce Marketing
✅ Why it Works: Targeted at e-commerce businesses, Triple Whale offers practical advice, industry news, and trends. Its direct approach to addressing e-commerce challenges is both refreshing and informative.
? What We Liked: The newsletter includes actionable tips that business owners can immediately implement.
? What Can Be Improved: Some topics could benefit from more in-depth exploration.
⭐ Rating: 4.3/5
9. Backlinko
?️ Category: SEO
✅ Why it Works: Backlinko is renowned for its detailed, SEO-focused content. The newsletter is a goldmine of SEO strategies and tips, valuable for anyone looking to improve their website’s search engine ranking.
? What We Liked: The actionable SEO advice and the use of real-world examples make the content both educational and applicable.
? What Can Be Improved: The frequency of the newsletters could be increased to provide more regular insights.
⭐ Rating: 5/5
10. B2B Bite
?️ Category: B2B marketing
✅ Why it Works: Focused on B2B marketing, this newsletter offers a unique blend of tips, strategies, and industry news in podcast and written form. Its targeted content is particularly useful for B2B marketers looking to sharpen their skills.
? What We Liked: The inclusion of interviews with industry leaders adds a diverse perspective.
? What Can Be Improved: The design could be more visually engaging to complement the high-quality content.
⭐ Rating: 4/5
11. Comms All Ye Faithful by Substack
?️ Category: Communication Strategies and PR
✅ Why it Works: This newsletter stands out for its focus on communication strategies and public relations trends. It’s a great resource for PR professionals and communicators.
? What We Liked: The in-depth analysis of current PR campaigns and communication trends is both informative and inspiring.
? What Can Be Improved: More frequent issues could provide readers with more continuous learning opportunities.
⭐ Rating: 4/5
12. Everyone Hates Marketers
?️ Category: Marketing Strategies and Myth Dispelling
✅ Why it Works: This newsletter takes a no-nonsense approach to debunking common marketing myths and offering straightforward, effective marketing advice. It’s refreshing in its honesty and directness.
? What We Liked: The practical tips that can be easily applied to real-world marketing scenarios are a major strength.
? What Can Be Improved: A more polished design could enhance the overall reader experience.
⭐ Rating: 4.2/5
13. For the Interested from Daily Graph
?️ Category: Content Marketing
✅ Why it Works: Made for content creators and marketers, this newsletter offers a wealth of resources, tips, and thought-provoking ideas to boost creativity and effectiveness.
? What We Liked: The broad range of topics covered and the practical resources provided are excellent for sparking new ideas.
? What Can Be Improved: The newsletter could benefit from featuring more guest contributions to diversify perspectives, as well as more content.
⭐ Rating: 4.3/5
14. theCLIKK
?️ Category: Digital Marketing
✅ Why it Works: TheCLIKK is a go-to resource for digital marketing, with a focus on social media trends and strategies. It’s great for keeping up with the fast-paced changes in digital marketing.
? What We Liked: The insights into social media algorithms and successful campaign strategies are particularly valuable.
? What Can Be Improved: More case studies of successful campaigns could provide readers with practical examples to learn from.
⭐ Rating: 4.7/5
15. The Daily Carnage by Carney
?️ Category: General marketing
✅ What Works: The Daily Carnage is a go-to newsletter for marketing professionals, praised for its fresh, daily content and engaging tone. Its concise, informative style covers the latest industry news, practical tips, and a unique feature on classic ads.
? What We Liked: The newsletter’s easy-to-read format allows for a quick, informative five-minute read, making it ideal for busy professionals seeking current industry insights.
? What Can Be Improved: Greater depth in content analysis would enhance its appeal to readers looking for more detailed insights into marketing trends and strategies.
⭐ Rating: 4.6/5
Final thoughts
As we wrap up our exploration of the best email newsletters of 2024, it’s clear that the digital marketing landscape is rich with resources for professionals seeking to enhance their skills, stay informed on industry trends, and find inspiration for their next big campaign.
Each of the newsletters we’ve reviewed offers its unique blend of content, style, and expertise. Whether you’re a seasoned marketer, a growth hacking enthusiast, or a communications pro, there’s a wealth of knowledge and insights to be gained from these carefully curated email gems.
Remember, the key to a successful newsletter lies not just in the content but also in how it’s presented. A combination of engaging material, visually appealing design, and a clear call to action can turn a simple email into a powerful tool for connection and education.
We encourage you to explore these newsletters and consider how their strategies might inspire your email marketing efforts. As always, we at EmailListVerify are here to ensure your email campaigns reach their intended audience effectively and efficiently.
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