Despite the common misconception by many people – marketers included – email campaigns are still converting. This is probably one of the most lucrative sub-branches of marketing, if not the best. Granted, factors that directly and indirectly affected email marketing in the past are not a match for today’s factors. There have been immense technological advancements which have basically translated to more powerful spam filters and mobile devices being developed and stronger and more effective servers being set up. Nevertheless, it is still very much possible to craft winning email campaigns that; not only actually reach your target market, but also convert increasing your overall revenues.
These are 4 tips successful marketers are employing in their email marketing. Every single one of them has been expounded on.
1. Knowing your audience
A great mind once said; “a message – however important it may be – without the right audience means nothing.” These words cannot be any more accurate than they already are. What good does it do to promote, say, a baby’s product to an audience made up of men in their 50s and 60s? That’s a poor method of carrying out campaigns. Instead, you should focus on gathering psychographic information about your audience. Of course it is a process that involves a lot of time and energy but we know for a fact that it will pay off in the long run and the short run. Besides, technological advancement particularly the internet has made it quite easy to get some of this information these days. You can use pre-recorded data from Google Analytics tools or decide to go old school with a modern twist by issuing online surveys and questionnaires.
2. Getting the focus off you and making it about your audience instead
As a marketer, the most important aspect of your business is your audience or customers. We know that sometimes marketers tend to get carried away by sending frequent updates, service and product announcements and other important information but perhaps try restricting this to occasions when they are only truly necessary. Even so, make the content of your message to be in such a way that makes it about them and how those changes affect them – not about you or your company per se.
3. Paying attention to your past response rates
As much as it may be boring to go through your history, it may just be the key to your success. Records of your past success and failure contains important information that can be easily overlooked. Find out what worked and what didn’t work for you in the past. Check to see what you did differently and who the converting audience was and try to incorporate your findings in your current campaigns.
4. Always looking out for and keeping track of measurable results
Instead of waiting to analyze historical records of your past campaigns, why don’t you make it your mission to always keep track and note down any important information that about your current campaigns? This way, you can modify your campaigns more accurately and in a timely fashion.
The following are some more useful tips you may want to use to craft winning campaigns;
i. Crafting and tailoring your message to a specific target market
ii. Create appealing content
iii. Chose the right format for your emails – bullet points would come in handy here
iv. Make it as personal as possible
As usual, keeping reading – our next post is going to be awesome.