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Our Take on Email Marketing’s Future

Marketing dynamics are constantly changing and the future has never looked brighter for email marketing than it does now. Well, the benefits of these changes can only be reaped by those marketers who keep up with the changing trends and dynamics of the game.   Consumers and subscribers are increasingly becoming weary and fed up with the old tactics […]

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Common Misconceptions and Mistakes Made by Email Marketers

Believe it or not, email marketing, as lucrative as it may be, is also one of the sub-branches of marketing that can go south really fast. “My campaigns never convert”,“Email marketing blows”, “I just can’t seem to do it right.” These are some of the most common sentiments from marketers – experienced and beginners alike. From this, […]

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