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6 Mind Hacks That Will Skyrocket Your Email Marketing CTR

We all can agree on this one – making them click is a headache… Where do I begin? We need to craft a clever subject line that will raise interest yet won’t be considered as click-bait or too spammy for ESPs, we need to figure out what will make them scroll through our copy, and […]

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5 Reasons Why You Need to Clean Your Email List Before You Send the Next Campaign.

Get Your Email List a Clean Bill of Health. Do you really need to clean your email list before your next campaign? Is it really that urgent? If you’re uncertain about your list quality, it’s a no-brainer. This quote from Paradot says it all.   “Blasting your emails to an unqualified list could result in […]

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The 10 Email Marketing Tools We Use To Get Emails Done!

I remember how 10 years ago I was fascinated by companies like 37Signals, PayPal and Salesforce. I researched how their onboarding process worked, what they were doing to keep people engaged and which email marketing tools they used in their campaigns. As a young product marketing guy, all I wanted was a behind the scene […]

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Hard Bounces Vs. Soft Bounces – The Ultimate Guide

Hard bounces. Soft bounces. There’s a line between them. However, that line isn’t as clear as you might think. Let’s start with a general definition of an email bounce. An email bounce is when an email can’t be delivered to an email address. A hard bounce is a permanent error, meaning that email is no […]

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Landing in the Inbox- The Essential Guide!

There’s a thrill in planning marketing strategies; email marketing in particular. All marketing professionals will know what I’m talking about; it’s a chance to show off your creative talents while helping your target audience experience a product or get a service they had no idea they were missing out on. But before you can improve […]

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How to Easily Hack Your Email List’s Growth

As marketers, our email list is the string-in-the-bow of our communications arsenal. Where all other communication means fail, emails had proven themselves time and again as a reliable source for continued outreach. However, collecting email addresses is not a simple task – particularly when dealing with the skepticism, people feel when they consider sharing personal […]

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30 Email Deliverability Terms Every Email Marketer Must Know

Email deliverability is the first and most important metric in email marketing. If your email doesn’t land in the right folder, you won’t reach your audience, and that’s bad for business. Email marketers are struggling with email deliverability in the increasingly challenging world of spam filters, blacklists and even new semantic engines built to identify […]

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What Your Messy Email List Says About You

Email lists are worth almost nothing if they are not looked after, verified, cleaned and sorted out from time to time. It really isn’t profitable to send emails to unclean lists. It doesn’t make sense from a financial or ethical point of view. We discussed this at length in our earlier post, “Merits of Email Verification and Bounce […]

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Tips for Designing Winning Email Campaigns

Despite the common misconception by many people – marketers included – email campaigns are still converting. This is probably one of the most lucrative sub-branches of marketing, if not the best. Granted, factors that directly and indirectly affected email marketing in the past are not a match for today’s factors. There have been immense technological advancements which have basically […]

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Tell Me Your Bounce Rate, I’ll Tell You Who You Are

Bounce rate is one of the most important metrics of evaluating the success of an email campaign. Before we delve into the causes of bounce rates and how they affect your campaigns, we thought it would be a good idea to brush up on the basics. Bounce rates can be critically assessed in two ways, that is; i. […]

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